The inaugural champion was crowned at SummerSlam on August 21 in a pinfall and submission-only singles match. The title was named in honor of the WWE Universe, the name the promotion uses to refer to its fan base. On the following episode of Raw, the brand's Commissioner Stephanie McMahon and General Manager Mick Foley created the WWE Universal Championship to serve as the brand's top championship. At Battleground on July 24, Ambrose retained the title in a triple threat match against Raw draftees Seth Rollins and Roman Reigns, leaving Raw without a world championship. On July 19, 2016, SmackDown began broadcasting live and on that premiere of SmackDown Live, the 2016 WWE Draft took place and reigning WWE Champion Dean Ambrose was drafted to SmackDown.
In mid-2016, WWE reintroduced the brand extension in which the promotion split its main roster between the Raw and SmackDown brands, where wrestlers would exclusively perform (the previous brand extension ended in 2011). The inaugural champion Finn Bálor, shown here with the original NXT Championship belt and him in his "Demon" persona, which he wrestled under to win the Universal Championship Since its inception, matches for the championship have headlined several pay-per-view events, including five consecutive SummerSlams from 2017 to 2021, as well as WrestleMania 34, 37 Night 2, and 38 Night 2, both being two of WWE's "big five" pay-per-views, the latter of which is WWE's flagship event.
The inaugural Universal Champion was Finn Bálor. Its creation came as a result of the reintroduction of the brand split and subsequent draft on July 19, 2016, in which the WWE Championship, the promotion's original world title, became exclusive to SmackDown. Named in honor of WWE's fans, referred to as the WWE Universe, the championship was established on July 25, 2016, to be the top title of the Raw brand. Reigns is recognized as the Undisputed WWE Universal Champion as he concurrently holds both the WWE Championship and Universal Championship.
The current champion is Roman Reigns, who is in his second reign, which is the longest reign for the title. It is one of two world titles for WWE's main roster, alongside the WWE Championship on Raw. The WWE Universal Championship is a world heavyweight championship created and promoted by the American professional wrestling promotion WWE, currently defended on the SmackDown brand division.
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